With the recent announcements of two, proposed new theme parks in the U.S., the American Heartland Theme Park and the Texas-themed TexasLand USA park – and addressing all of the public comments about the potential success of these two theme […]
15 Reasons Why Theme Parks and Amusement Parks Fail Read More »
Recently, I had the privilege of attending a pre-season press event at Dollywood. Dollywood’s President, Eugene Naughton; Vice President, Pete Owens, Public Relations Director, Wes Ramey, and other Dollywood team members led a small group from the media around the
As technological innovations such Artificial Intelligence are reshaping our everyday lives, it can also be harnessed to improve the theme park industry by advancing theme park designs, the theme park design process, theme park operations, and take immersive experiences to
It should be noted, not all new and day-one theme park attractions are equal. Nor are all of them successful from a Guest satisfaction standpoint – evaluating them through a theme park designer’s lens or through the eyes of the
Would you believe me if I told you long term routine weekly, monthly, and yearly theme park maintenance is baked into the original theme park project’s design from day one? Assumptions and Exclusions When designing new theme park attractions, lands,
